“Athletic Eating” Sports Dietitian Branding

In this blog post we highlight that customized branding and logo design for private practice Sports Dietitian, Harriet Walker, owner of Athletic Eating! So excited for you to see the hard work we’ve put into this one.

About Athletic Eating

Harriet Walker is a Sports Dietitian with over 7 years experience working with athletes to improve their nutrition. An athlete is anyone exercises and is dedicated to achieving their best. She meets her clients where they are, using individualized nutrition techniques to accommodate your lifestyle.

Branding for Athletic Eating

Harriet came to us knowing that she wanted to specialize in Sports nutrition services and we thought her brand should match that. She already had a logo, but it was time for an uplevel. Branding and marketing are tools to reach your target audience, so for Harriet that is athletes and we wanted her branding to represent exactly that!

When you engage TAD for custom branding, we start by getting to know what your target audience is like, what you imagine your brand to appear as and so forth. We use tools such as a branding journal to help get the clearest picture. From there we begin the fun process of creating your brand.

Logo Design For Athletic Eating

athletic eating logo

This bright red, blue and black themed logo is straightforward. It tells the viewer who the target audience is: athletes who eat.
It’s always lovely to have options when marketing so an array of different colors from Harriet’s color palette is a nice touch for different marketing posts she wishes to make.
Take a peek at them below.

Style Guide For Athletic Eating

What is a style guide? It’s a visually appealing set of standards that represents the business. Everything from the logo, sub logos, the colour palette, fonts, patterns, shapes and graphic elements, you can use throughout marketing pieces are encompassed here. We also love to throw in the image inspiration for the brand. For Harriet you can see she choose a red white and blue  baseball, some black weights, a women in the gym in a black sports bra and black and white photo of a women working out. 

Which is your favorite part of the style guide? Leave us a comment below to let us know.

Business Card

Did you know that we make custom business cards for your business? These are nice marketing tools to hand out to your potential clients who are still in the precontemplation or contemplation phase. They are also wonderful to give to Doctors offices or gyms you plan to network with. Take a look at Athletic Eating’s custom business cards we made for her.

business card for athletic eating

Wrapping Up

Athletic Eating custom branding was so much fun to create for Harriet. As a Dietitian myself, I love to see another Dietitian’s dreams and ideas come to life!
Launching into the world of private practice has it’s up’s and down’s but this is certainly a fun aspect!
If you’d like to chat about a customized quote for your businesses branding, click here!

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