Do you know why you do what you do?
There is so much that Nic offer’s that makes her stand out as a dietitian.
She’s not the dietitian who gives you a diet sheet or asks you to totally reboot your lifestyle. She’s a health change coach as well as a dietitian and a mum of 2.
She started in private practice, with the idea, it will be short term while her boys were babies, then she was going to go back to clinical practice, seeing clinical as the pinnacle.
12 years on, private practice is her pinnacle. She realized, in private practice, she has the opportunity to have real and engaging friendships. She loves getting to know people, and genuinely investing time to help someone.
About Nicole Barber Dietitian
Nic’s calling is to help women restore their perspective of food; their relationship between themselves and food; so that food can be eaten with e with ease to enable health.
Nicole’s Values
- Restore
- Empower
- Uncomplicate
- Encourage
Nicole works with women from all professions and walks in life. From teenagers starting their reproductive years, to women planning future pregnancies or who are lucky enough to be expecting, those trying to conceive, women with hormonal dysfunction and mums who have struggled with their hormones post babies.
Just like the clients she worked with who need someone by their side, we here at The Ambitious Dietitian have helped Nic transform her business to an online business model where Nic was more comfortable working from and moving away from a generalist dietitian to a dietitian who worked with clients who Nic loved to work with, that she connected with and could help with ease.
Nicole’s logo was outdated and drab with brown being her primary colour. It needed a freshen up, something light and calming and the typography was 12+ years old and slightly too heavy for the presence Nicole has in her business – she is so supportive and encouraging, she brings the light to her clients and we wanted this to be reflected in her branding.
We initially went to update her old logo with a new colour palette but soon realised that it needed a total overhaul.
Step 1: Out with the old, in with the new
Interestingly, Nic shared with us that she was in fact colour blind so each different colour palette was viewed differently in Nic’s eyes.
There was one photo though that she loved that she had shared many times in her business that we used to base the new branding off.
Step 2: Design your kick ass logo
So first of all we amended her old logo with new colour palettes but it didn’t quite work. So we went back to Carlea who done a complete refresh based on the photo above. and new typography that was more modern and contemporary but keeping it simple and clean, easily read but also light-hearted, nothing heavy or formal.
Step 3.Assemble your Brand Kit.
This is the final step that brings everything together for you. Delivered in a Dropbox format. Included in your brand kit is your logo, sub logo, colour codes, typography and font files, logo patterns, social media covers and icons.
Everything we do has a purpose but you have to do the work for it to make sense and for you to see it all come to fruition.
Step 4.Use your Brand Kit.
Nic then spent some time updating her business assets – website, handouts and social media to really embrace her new look for her business and as a result, she has been able to move away from being everything to everyone, accepting one off appointments on care plans from GP’s to selling out her 8 week program full of her ideal clients month after month. I’ve said it before but I will say it again, branding is more than a pretty logo.
As part of the marketing that Nic did to local referrers who formed a large part of her case load, she provided some gynaecologists, female health doctors, endocrinologists and obstetricians with some of her business cards. How awesome do they look?
https://www.nicolebarber.com/What is not to love about her new branding – contemporary, light and fresh. You can check out her website here.
I have no doubt, this is just the beginning of more ease in your business Nic. Here’s to another 12 years in private practice.
Are you ready to up level your branding as Nicole has done,
what are you waiting for?
If you are ready to have a consistent and strategic brand that truly reflects how you want your brand and services to be perceived then let’s connect.
More information on our branding packages are available here.
