Branding and Logo Design- Healthy Mission Dietitian

About Healthy Mission Dietitian

It is amazing what happens when you put out there to the universe exactly what it is you want to happen. Just a few months ago when working together on Edith’s branding and website copy, she said to me in 3 years time she would like to have hired 2-3 dietitians. She is fortunate to be in a position where the business she has created is able to support her and her family but now, just a short time later, Edith has started the recruitment process, preparing to take on her first employee. She will now become someone who is able to give another dietitian an opportunity to work in their chosen career. How amazing is that?

Edith’s Mission

My mission is to empower my clients with the knowledge to know how foods impact their body and their health, and teach them how they can make realistic and sustainable changes to live healthy lives and feel their very best. My goal is to teach you how to properly fuel and nourish your body so that you can live a happy and healthy life, feeling your best and preventing or managing chronic illness.

It’s amazing what happens when you say out loud your goals and commit to them. A few months ago, when working together to develop content for Edith’s website she said in 3 years time, she hopes to have hired 2-3 dietitians.Only this week I saw her advertise for her first dietitian. She now has not only created a place of employment for her that supports her and her family, she is now giving an opportunity to other dietitians to be able to work in the area of dietetics – one they have chosen. 

Step 1: Out with the old, in with the new

Take a look below at what Edith’s logo used to be. 

logo design for dietitians

Step 2: Design your kick ass logo

Edith’s brand keywords were: 


All of Edith’s brand keywords were: 

  1. Empowerment
  2. Realistic
  3. Sustainable/achievable
  4. Infinite
  5. Disease prevention & disease management

When completing her branding booklet, we decided to incorporate a  tagline into her logo and this is the story of how it came about……

“While working in healthcare at hospitals, skilled nursing facilities, and dialysis centers, I realized that many people ended up with chronic health conditions without really knowing how they got there and what they could do to help manage it. Often times, they were those that were at the end stages of disease and all that they were given were medications to treat the illness but nothing to equip them to manage or delay the progression of their disease. It was because of this that I became inspired to start a practice of my own – I want to help people BEFORE it’s too late, I want to empower my clients with the knowledge to know how foods impact their body and their health and how they can make realistic and sustainable changes to live healthy lives and feel their very best.

Nutrition education and providing medical nutrition therapy is truly a passion of mine and that’s why in my practice I also accept most major health insurances. I want to be able to reach more people and guide them through their own health mission.

“Healthy Alternatives, Infinite Possibilities!” is my motto and I enjoy helping my clients cultivate a joyful relationship with food and learn how to adapt and thrive on their health journey.” 


Edith’s brand values were: 

  1. Diversity – understand that we all come from different cultuers and backgrounds and those things should be honored and respected
  2. Impact – make a lasting impact on every client; make a positive impact on patients and make them feel comfortable and hopeful with their care
  3. Excellence – provide high quality care
  4. Healing – dedicated to a patient/clients overall health and wellbeing

Being of Asian descent and who helps many patients of the same background, Edith also wanted to include fonts that were easily read by people whose second language was English yet incorporate and pay respect to the Asian culture. As such, Carlea incorporated an Asian influenced floral into Edith’s design. To sum up the brief, here were Edith’s final descriptive words: 

Simple, modern, professional, calm, neutral, natural. 

Take a look at the moodboard we developed. 


branding colour palette dietitians

From there, we had 3 concepts which Edith reviewed, there was some back and forwards with perfecting her fonts until we came up with this beautiful logo. 

branding for dietitians

Step 3.Assemble your Brand Kit. 

So when you get a branding kit with us, it’s not just  a logo. From Edith’s style guide, you can see it is inclusive of so much more – sub logos, variation logos, font files so you can upload to Canva and create everything you need using the same font along with your colour palette and hexcodes. All of it is delivered to you in a Dropbox folder so you can start creating as many assets as you need with your new branding. You will get web based files and print based files so all your bases are covered depending on what it is you are creating. 

In addition to all of that, you will also get a favicon for your website, social media profile images and social media icons

Step 4. Website Development

We were so excited to be given the opportunity to create Edith’s website and often, people approach us in need of a website and then engage us in branding, purely because we know that photography and branding make or break a website. Daniel’s work can only be as good as the content supplied to him. 

Edith engaged with a photographer close to home who worked with her to create some great photos. 

We worked together to create a clearer flow throughout her website and introduce a blog for her which when used with optimised keywords, will help her to be found by her target audience and rank her website higher on Google again so she can be found easier. 

One of the new things we introduced on her website was an online store where Edith sells her cookbook she has written and meal plans for renal diets. 

We connected her EMR to her website to allow ease of booking appointments and have connected a new lead magnet so Edith can start to collect emails and grow her email list. 


To see the final product, head over to I have no doubt that Edith will continue to kick her business goals and wish her all the best in doing so. 

Are you ready to up level your branding as Nicole has done, 

what are you waiting for?

 If you are ready to have a consistent and strategic brand that truly reflects how you want your brand and services to be perceived then let’s connect. 

More information on our branding  packages are available here. 

Share this post

Scroll to Top