An in depth look at how we build a brand experience for dietitians and nutritionists in business. Whether you are just starting out in your business and need to develop elements to help you create brand recognition or if you are an older business that perhaps had a DIY logo that needs a refresh. Here we take you through the process of creating that brand identity and what it looks like to create a website with the team here at The Ambitious Dietitian. We’ve simplified the process for you.
Building a brand and not just a logo will help you to tell a story, one that will be imprinted into every area of your business that will capture the essence of your business and one that wins you work. You want your branding to present a professional, trustworthy online and offline image. This can be very much an overwhelming process as there are so many choices to be made.
About IBS Nutrition
Audrey is Canada’s leading IBS and FODMAP specialist dietitian. Much like many dietitians, she made the transition to private practice after becoming a mum to her 3 beautiful boys. She was blown away when she discovered how dietary measures for IBS could literally change people’s lives overnight, so she started her company IBS Nutrition in 2016 and has been specialising in all things IBS since then.
She came to us at The Ambitious Dietitian looking for a rebrand, hoping to bring her visual branding elements into the new century that demonstrated her core values of connection, kindness, competence and compassion.
Step 1: Identifying your Brands Mission
As always, we start the process by completing our branding workbook. Looking at how you want your business to be perceived. Branding is what helps make communication faster and more effective. Why? Because us humans process visuals a lot faster than just text alone and in addition, the key is to be consistent with your branding throughout your business.
When asked what it is she does in her business, here is what she has to say….
“I teach people how food and eating patterns impact their digestion. I teach people how lifestyle factors such as stress, anxiety, past traumas, eating disorders, medications, and other factors impact their digestive symptoms. I help people solve their digestive symptoms with realistic dietary and lifestyle strategies. I provide moral support, encouragement, and resources so people don't feel alone anymore”
Step 2: Create your brands mood board.
This is an online visual brain dump of all the elements that represent your brand. Logos you like that you are drawn too that we can use for inspiration. Typography that you are attracted too, logo elements that connect your brand to your audience and colour palettes that you resonate with.
Step 3: Design your kick ass logo
Our in house graphic designer, Carlea works her magic to present 3 concepts in her first round of logos. From this, based on feedback. Whether you love it, hate it, or want a little bit of them all, we go backwards and forwards until we have something you are totally in love with.
Step 4.Assemble your Brand Kit.
This is the final step that brings everything together for you. Delivered in a Dropbox format. Included in your brand kit is your logo, sub logo, colour codes, typography and font files, logo patterns, social media covers and icons.
Step 5.Use your Brand Kit.
Create material for your brand ongoingly that creates brand consistency and recognition. The options are endless, here we have created business cards and a letterhead. Letterheads can be used for reaching out to potential referrers for example if you were to write a letter of introduction to introduce yourself to a complimentary health physician, GP, doctor or specialist. In Audrey’s case, lots of gastroenterologists.
Website Showcase
It was a pleasure creating a website for Audrey. Having a website has allowed her to have a home for her business.
Somewhere people come and automatically know that she is the one that can help them relieve themselves of debilitating IBS symptoms. Somewhere she can guide people through the journey of working with her.
A place to incentivise people to join her mailing list.
A place to sell her digital e-books.
A place for people to book in to an appointment with her.
A place for people to connect with her.
A place for her to share her authority and knowledge as an expert in the IBS space as a Registered Dietitian.
A home for her on the world wide web.
Head over to https://ibsnutrition.com to see the amazing work The Ambitious Dietitian team have done to create a website Audrey loves.
Are you ready to up level your branding and website like Audrey?
If so, what are you waiting for?
If you are ready to have a consistent and strategic brand that connects and a website that converts, then let’s connect.
More information on our branding and website packages are available here.
