The Dedicated Dietitian – Logo Design

The vision to be for The Dedicated Dietitian.

Jody came to us looking for some fresh branding for her business The Dedicated Dietitian, we took this role on and worked to create something that shows off her personality and the  love of Nutrition. 

About Jody

Jody is a Registered Dietitian and online weight loss coach with specialized training in mindset and behavior change that generates sustainable healthy lifestyles. I work primarily with women that have been chronic dieters and are ready to take a different approach to meet their goals.  

Her memories of weight loss stemmed from her childhood. Almost her entire family had struggled with weight at some point or another, however her most vivid memories were of her Dad. He was in the Air National Guard and had frequent weigh-ins and had to “meet weight”. He would go on crash diets that she remembered could be as extreme as following a liquid diet to taking weight loss pills. You name the fad diet; he has most likely tried it. There was always a fear that he would be kicked out and jobless because of not “meeting weight”. Jody saw the toll it took on him, her mom, and really, her entire family.

Jody started out studying animal sciences in college, but found her way to human nutrition, foods and exercise leaning towards physical therapy and then fell into her first wellness coaching position following graduation. After seeing her first participant experience success, that is all it took. She was hooked and then pursued a post graduate didactic program in dietetics and the rest is history.

What a dedicated dietitian and now, she has her own busines, helping thousands of people with their weight. 

We feel extremely privileged to be able to help Jody bring her vision to life for her business.  


When you choose to engage our team for branding creation, you’re not just hiring a service; you’re embarking on a collaborative journey to elevate your brand identity. We understand that your brand is more than just a logo; it’s a reflection of your vision, values, and unique story!

Jody engaged with our team to help her with branding, her 5 keywords are authentic, sustainable, supportive, realistic and trust. 

Our process begins usually the same way, to complete our branding booklet and put together a visual moodboard.

From there, we finalised her colour palette. What do you think of it? 

Jody then confirmed her logo of choice including tag line and Carlea put together her style guide which included print, main logo, social media icons, branding elements and patterns. 

Carlea then put together her style guide which included print, main logo, social media icons, branding elements and patterns. 

Brand Assetts

To compliment her business branding, we also completed a letterhead, business cards and a presentation for Jody in her amazing new logo. She also got started with email marketing and we helped her with her first lead magnet – A One Day Sample Meal Plan. 


Following the completion of her branding, Jody had some photos done with tied in beautifully with her overall business branding. Can you see the cohesiveness of it all? 

Are you ready to give your business a look you’d be proud of that encapsulates your personality and appeals to the audience you want to attract, giving yourself the online presence it deserves in this current world where everything and everyone is online? 

We now have availability to bring your design to life. Will you be the next one? 

More information on our branding  packages are available here. 

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