What dietitian doesn’t love food? Jinan Banna is no different.
Jinan came to us wanting to get her business off the ground.
Her business did, and still does, have many arms to it which Jinan juggles whilst working as an Associate Professor in the Department of Human Nutrition, Food and Animal Sciences at the University of Hawaii.
Her research has primarily focused on obesity prevention in underserved populations and this is what inspired her when choosing a niche for her business.
About Jinan Banna Nutrition Consulting
JBNC Vision
Enabling busy working women to focus on nourishing their bodies.
JBNC Mission
I aim to educate and inspire busy working women who are lost trying to navigate the world of nutrition after trying all the diets and not knowing what is next, to consume a healthful, varied diet and still achieve their healthy weight.
JBNC Values
- Holistic Health – I take into account the whole you
- Food Freedom – women should be free to eat food that align with their desires and health goals. They aren’t isolated.
- Continued learning – there is no failure when we are still moving forward
- Environment – We acknowledge a difficult food environment and reject placing blame on individuals
Jinan currently works in a 1:1 capacity with busy working women who want to lose weight, manage their time and prioritise themselves so they can feel good about themselves and their bodies whilst changing their relationship with food.
She also contracts to small business owners and food brands providing nutrition education, workshops and seminars as well as evidence backed nutrition information.
Her blog Eat for Health and Pleasure showcases her knowledge and expertise in helping women to find suitable food products and delicious dietitian approved, tried and tested recipes.
Step 1: Out with the old, in with the new
Like many people just starting out, Jinan had a DIY logo that had been created but had struggled to use branding as part of her business and apply it to all of her marketing efforts. It really was just a logo in the footer of her website.
Step 2: Create your brands mood board.
Jinan engaged us to help her create a more professional logo that really was part of an up level in her business and positioned her where she wanted to be positioned in the market – charging higher prices.
We worked together to create her online moodboard through Pinterest which gave Carlea our graphic designer direction with regards to colour palettes, typography and elements to include in Jinan’s new branding.
Here is what was put together from Jinan’s mood board in round 1.
Step 3: Design your kick ass logo
Carlea presented 2 rounds of concepts to Jinan throughout the process. Jinan’s initial feedback from round 1 was “I like them all” which is always great but forms the problem of having to narrow it down to one.
The designs offered a more professional approach than her current design but graphic elements of fruit and/or vegetable were still included and tied it altogether, creating interest and drawing appeal.
Here’s the final logo that she decided on.
Step 4.Assemble your Brand Kit.
This is the final step that brings everything together for you. Delivered in a Dropbox format. Included in your brand kit is your logo, sub logo, colour codes, typography and font files, logo patterns, social media covers and icons.
Everything we do has a purpose but you have to do the work for it to make sense and for you to see it all come to fruition.
Step 5.Use your Brand Kit.
Create material for your brand ongoingly that creates brand consistency and recognition.
Here’s what we created for Jinan using her brand kit.
We totally love Jinan’s new, professional branding. Be sure to check out how she has used it within her business.
Are you ready to up level your branding like JInan,
what are you waiting for?
If you are ready to have a consistent and strategic brand that truly reflects how you want your brand and services to be perceived then let’s connect.
More information on our branding packages are available here.
