Meet Your Ambitious Team ~ Katrina Pace

I want to shine the light on these remarkable women in my team whose contributions have been essential to The Ambitious Dietitian’s journey and acknowledge we would not be where we are today without the village we have created.

This blog series aims to spotlight the wonderful humans who have helped shape our success and the supportive community we’ve built.

Let’s get to know them a little better. 

Meet Katrina

Katrina was a UK and NZ Registered Dietitian for over 20 years and specialised in gut health. In her free time, she loves to roller skate which came about because she got bored sitting on the sidelines while her daughter competed at artistic roller skating so Katrina started skating herself! She also loves strength training and lifting weights. And crochet. And coffee!

How would you describe your role within The Ambitious Dietitian? 

I write website copy that connects, engages and converts! So all the social media, emails and blogs drive people to the website that’s the best version of your business!


What inspired your to join our team? 

I love helping wellness professionals – and who better to help than the profession I invested so many years of my life to. Getting yourself out there is really hard – we’re never taught about marketing when we learn how to be a dietitian. I love working with a team that has their clients best interests at the front of what they do.


What do you love most about your craft?

Words! (I can’t do numbers!) I love how words can influence, persuade, empathise and connect with people. And how we can use words to make it easy to help our clients.


Can you share a success story or a memorable client interaction you have had in your role/career? 

I love how my 20+ years experience as a dietitian gave me skills that I can use as a copywriter. I often get told by my clients that our copy calls are like therapy sessions for their business! And they come out of our sessions brimming with ideas – that’s the power of motivational interviewing! The most common feedback I get is how I’ve helped them speak clearly to their clients for the first time (ever).


How do you maintain work-life balance or manage stress related to work? 

Crochet. and coffee. and roller skating! I sneak off to the local roller skating rink twice a week at lunch to skate with my skating buddies!


Can you share one business tip that’s really made a difference in your business journey. 

Niching is important – but you don’t need to niche on a “person”, you can niche on a problem a group of people is experiencing or a goal they want to achieve.


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