Why Your Nutrition Business Absolutely Needs a Website

Written by: Katrina Pace from Words for Wellness
Last updated 2/25/2024

The question of whether you can run your nutrition business on social media without having a website is one I still hear often. 

After all, if you’re active on Instagram or Facebook, you can sell through those platforms directly using stores or just DM’s.

Relying solely on social media platforms is a strategy that overlooks many critical aspects of digital marketing.

Here’s an in-depth look at why you might think you don’t need a website and why having a website actually helps you grow … faster, bigger and with more ease.

Here are the most common reasons I hear why people avoid getting their own website.

1. The Allure of Social Media

Avoid falling into a false sense of security where social media dominates. Social media’s vast reach and immediate engagement can be deceptive. Platforms like Instagram, TikTok, X and Facebook may seem sufficient for your marketing needs, but they only offer a slice of the potential audience. 

Even if you get clients from social media, a website gives you more authority and trustworthiness. 

People may find you on Instagram but often want to see your website to learn more about you. A website extends your reach beyond these platforms, tapping into a broader audience that social media alone can’t reach. And frees you from negotiating the endlessly picky algorithms.

2. Social media is free! But I have to pay for a website

The belief that websites are prohibitively expensive persists, but this is no longer true. Many modern website builders offer affordable and user-friendly solutions, making web presence achievable for wellness businesses of all sizes

3. I get immediate feedback from my social media

Social media provides instant likes, shares, and comments, which can be gratifying. However, this overlooks the enduring value of a website. Unlike social media’s fleeting interactions and ever-changing algorithms, a website offers a stable and lasting online presence. And watching your Google Analytics can be as rewarding as watching the likes and shares come through. 

4. Technology is overwhelming!

I totally get that having a website built for you can be intimidating. 

Many people shy away from websites, fearing technical complexities, rogue developers and spiralling costs. 

However, today’s website platforms are designed for ease of use, demystifying the process and making it accessible even for those with minimal technical skills. And designers are well prepared to help you get the most out of your website.

5. But my clients are only on Insta/TikTok/FB etc

There’s a common belief that target audiences exist only on social media. 

However, a website can capture a demographic that relies more on search engines, broadening your business’s reach. 

Your entire digital footprint is essential – Someone might find you on Instagram, click through to your website, stalk you on LinkedIn or TikTok, read your blogs, or listen to your podcasts … and then head back to your website to finally book that call. All these touchpoints are essential to help show your clients you’re a valid and trustworthy authority who can help them. 

As an expert and authority, you need a robust digital footprint to stand out. A minimal presence raises red flags for many people today. 

Would you really trust someone whose only digital footprint is an IG page? Also, if a potential customer is comparing you to a competitor with a website, you’re at a disadvantage without one.

So, what else might you be missing out on if you put all your marketing eggs in the social media basket?

Getting found on Google – Search Engine Optimisation (SEO)

Don’t underestimate the power of search engines. Yes, your Facebook or Instagram page might appear on a Google search, but while social media is great for immediate engagement, it falls short of improving your business’s search engine visibility. 

A well-optimised website attracts organic traffic – that is, people Googling words and context that are found on your website, a crucial element that social media can’t replicate.

A website allows you to try to rank highly on Google search results for your home page, sales pages and blogs – Tapping into different searches that people make and where they are in their customer journey.

Your business needs more than social media can show

Websites allow you to present all your key business information – services, offers, blog posts, etc. – in one organised place.

Social media content can get scattered. Unlike social platforms that can change algorithms and visibility anytime, you control your website.

If social media rules change, you’re not left out in the cold

If Instagram or Facebook go down, what’s left for you? You’ve lost the lot. 

What do you do if they update algorithms and don’t show you anymore? Having multiple places where you appear to your clients is essential to ensure you don’t miss out. 

So, do you really need a website to market your nutrition business?

Yes. Having a website is an indispensable part of your marketing toolkit. 

While social media is a valuable tool in your marketing arsenal, it should complement, not replace, a website. 

A website offers a stable, credible, and far-reaching online presence that social media platforms cannot provide alone. 

In 2024, having a well-designed website is not just an option; it’s necessary for any business looking to thrive in the digital landscape. 

If you’re looking for help in building your website or branding, simply click here.

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